Saturday, November 2, 2019
Marketing Assignment Example | Topics and Well Written Essays - 500 words
Marketing - Assignment Example 1. Most Important Marketing Component A proper and complete Marketing plan consists of all the components as they complement each other and together have a direct impact on the productââ¬â¢s performance in the market. Amongst every component, Promotion can be considered as the most important component of the marketing mix as it actually drives the consumersââ¬â¢ purchase decisions as put by Kyambalesa, (2000) in his bookà Marketing in the 21st Century: Concepts, Challenges, and Imperatives. Promotions are the only way through which the consumers can be made aware of any brand and the values which it promises to deliver. By using a full 3600 advertising campaign with strong brand activation campaigns, a company can ensure that the customers are fully aware of the offering which will directly result into sales and revenue for the company (Egan, 2007). 2. Component of Marketing Plan: Importance of Implementation and Controls As explained by Egan, (2007) in his bookà Marketing communications, promotional campaigns are the strongest mode of communication between a marketer and the consumer. A strong promotional campaign is of no value to the company and the brand is it is not accurately and effectively implemented.
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